The ALLEN × MS Dhoni Podcast brought together education, ambition, and the inspiring mindset of one of India’s most admired personalities. Our social media strategy focused on building curiosity and creating meaningful audience engagement through creative content, teasers, reels, and impactful podcast moments.
The campaign aimed to turn the conversation into engaging social-first content while maintaining a strong and consistent digital presence for ALLEN.
Content Strategy, Reels, Creative Content & Audience Engagement
Capturing audience attention in a crowded social media space while turning the strong interest around MS Dhoni into engaging, shareable content. The campaign offered an opportunity to leverage short-form videos, podcast highlights, relatable moments, and trending formats to build curiosity, conversation, and engagement.
The goal was to build anticipation, amplify the podcast conversation, and create a strong social media presence for the ALLEN × MS Dhoni Podcast.
By combining compelling storytelling with social-first content, the campaign aimed to turn a single podcast conversation into multiple engaging digital touchpoints for the audience.
MF GABRU
Omato
WAR 2
FRAMES- Marathi ZEE5 Original
MAA BAHEN
Performance
FRAMES- Marathi ZEE5 Original
COINSWITCH
