MAA BAHEN

[01]

INTRODUCTION

Introduction

For “Dhak Dhak Reloaded” from Maa Behan, Perridot Media created a social-first campaign designed to bring together 90s nostalgia and Gen Z culture. The campaign used meme marketing, edit-page distribution, comedy, dance, and trending content to introduce the reloaded track to a wider digital audience. By combining familiar nostalgia with fresh social formats, we turned the song into engaging, shareable content across Instagram communities.

Year

2026

Client

T-Series

Campaign

Dhak Dhak Reloaded – Maa Behan

Services

Meme Marketing & Social Media Marketing

[02]

OVER VIEW

Challenges & Opportunities

Reintroducing an iconic track to a new generation.

The challenge was to connect the nostalgia of the original “Dhak Dhak” with today's fast-moving social media audience while keeping the campaign fresh, relatable, and culturally relevant.

The opportunity was to use Madhuri Dixit's iconic moments, comedy, dance, celebrity trends, and meme culture to bridge the gap between nostalgia-driven audiences and Gen Z.

Solutions

[03]

DETAILS

We built the campaign around nostalgia, relatability, and shareability. Iconic dance moments were paired with the reloaded track to trigger nostalgia, while Maa Behan scenes were transformed into relatable meme content. We also leveraged dance edits, aesthetic edits, celebrity moments, and trending formats to expand the song's presence across different content communities.

The campaign was designed to feel less like traditional promotion and more like content people naturally want to watch, share, and participate in.